{"id":1623,"date":"2021-03-09T17:07:00","date_gmt":"2021-03-09T17:07:00","guid":{"rendered":"https:\/\/qsl.cat\/?p=1623"},"modified":"2026-06-29T15:50:20","modified_gmt":"2026-06-29T13:50:20","slug":"campana-soc-gran-i-que","status":"publish","type":"post","link":"https:\/\/qsl.cat\/es\/campana-soc-gran-i-que\/","title":{"rendered":"Campa\u00f1a \u00abSoc gran, i qu\u00e8?\u00bb"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1623_157e00-f5{margin-bottom:0px;}.kb-row-layout-id1623_157e00-f5 > .kt-row-column-wrap{align-content:end;}:where(.kb-row-layout-id1623_157e00-f5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:end;}.kb-row-layout-id1623_157e00-f5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1240px;margin-left:auto;margin-right:auto;padding-top:200px;padding-bottom:60px;min-height:322px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1623_157e00-f5{background-color:#088c8e;}.kb-row-layout-id1623_157e00-f5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1623_157e00-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1623_157e00-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1623_157e00-f5 alignfull kt-row-has-bg header-interior wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-bottom\">\n<style>.kadence-column1623_c8d328-1d > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column1623_c8d328-1d > .kt-inside-inner-col,.kadence-column1623_c8d328-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1623_c8d328-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1623_c8d328-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1623_c8d328-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1623_c8d328-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1623_c8d328-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column1623_c8d328-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1623_c8d328-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1623_c8d328-1d inner-column-1 header-post\"><div class=\"kt-inside-inner-col\">\n<p class=\"etiqueta-titol-post has-white-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/qsl.cat\/es\/proyectos\/\" class=\"ek-link\">Projectes<\/a><\/p>\n\n\n\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1623_722150-20{margin-bottom:0px;}.kb-row-layout-id1623_722150-20 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1623_722150-20 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1623_722150-20 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);max-width:1240px;margin-left:auto;margin-right:auto;padding-top:95px;padding-bottom:0px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id1623_722150-20 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1623_722150-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1623_722150-20 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1623_722150-20 alignfull has-white-background-color kt-row-has-bg container-subhome subhome-projectes post wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-left-golden kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1623_9ba974-1b > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column1623_9ba974-1b > .kt-inside-inner-col,.kadence-column1623_9ba974-1b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1623_9ba974-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1623_9ba974-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column1623_9ba974-1b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1623_9ba974-1b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1623_9ba974-1b{position:relative;}@media all and (max-width: 1024px){.kadence-column1623_9ba974-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1623_9ba974-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1623_9ba974-1b inner-column-1 article\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/qsl.cat\/wp-content\/uploads\/2020\/11\/projecte-soc-gran-i-que-1024x538.jpg\" alt=\"Campa\u00f1a &quot;Soc gran, i qu\u00e8?&quot;\" class=\"wp-image-777\" srcset=\"https:\/\/qsl.cat\/wp-content\/uploads\/2020\/11\/projecte-soc-gran-i-que-1024x538.jpg 1024w, https:\/\/qsl.cat\/wp-content\/uploads\/2020\/11\/projecte-soc-gran-i-que-300x158.jpg 300w, https:\/\/qsl.cat\/wp-content\/uploads\/2020\/11\/projecte-soc-gran-i-que-768x403.jpg 768w, https:\/\/qsl.cat\/wp-content\/uploads\/2020\/11\/projecte-soc-gran-i-que.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1623_5072c1-95, .wp-block-kadence-advancedheading.kt-adv-heading1623_5072c1-95[data-kb-block=\"kb-adv-heading1623_5072c1-95\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1623_5072c1-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1623_5072c1-95[data-kb-block=\"kb-adv-heading1623_5072c1-95\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1623_5072c1-95 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1623_5072c1-95[data-kb-block=\"kb-adv-heading1623_5072c1-95\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h5 class=\"kt-adv-heading1623_5072c1-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1623_5072c1-95\">Descripci\u00f3n<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Una iniciativa de sensibilizaci\u00f3n ciudadana y de transformaci\u00f3n de la imagen que la sociedad tiene del proceso de envejecimiento, realizada desde la voz, la experiencia y el protagonismo de las personas mayores mismas para deconstruir estereotipos y los prejuicios con las personas mayores .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abSoc gran, i qu\u00e8?\u00bb quiere visibilizar la existencia de los estereotipos y las discriminaciones por raz\u00f3n de edad. Hacer valer la gran diversidad y pluralidad de personas mayores e invitar a hacer una reflexi\u00f3n cr\u00edtica sobre nuestras ideas y actitudes, revisando y cuestionando nuestros estereotipos y prejuicios.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1623_e2d87a-23 > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column1623_e2d87a-23 > .kt-inside-inner-col,.kadence-column1623_e2d87a-23 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1623_e2d87a-23 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1623_e2d87a-23 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1623_e2d87a-23 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1623_e2d87a-23 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1623_e2d87a-23{position:relative;}@media all and (max-width: 1024px){.kadence-column1623_e2d87a-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1623_e2d87a-23 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1623_e2d87a-23 inner-column-2 sidebar\"><div class=\"kt-inside-inner-col\">\n<p class=\"titol--1 wp-block-paragraph\">\u00c1mbitos<\/p>\n\n\n<p class=\"titol--1 wp-block-paragraph\">Servicios<\/p>\n\n\n\n\n<p class=\"titol--2 wp-block-paragraph\">Para<\/p>\n\n\n\n<ul style=\"color:#088c8e\" class=\"wp-block-list is-style-none links\">\n<li><a href=\"https:\/\/www.barcelona.cat\/ca\/\" target=\"_blank\" aria-label=\"Ajuntament de Barcelona (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Ajuntament de Barcelona<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"titol--2 wp-block-paragraph\">M\u00e1s informaci\u00f3n<\/p>\n\n\n\n<ul style=\"color:#088c8e\" class=\"wp-block-list is-style-none links\">\n<li><a href=\"https:\/\/ajuntament.barcelona.cat\/personesgrans\/ca\/noticia\/soc-gran-i-que-una-iniciativa-per-desmuntar-estereotips-sobre-les-persones-grans_520287\" target=\"_blank\" aria-label=\"S\u00f3c gran, i qu\u00e8? (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">S\u00f3c gran, i qu\u00e8?<\/a><\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Una iniciativa de sensibilizaci\u00f3n ciudadana y de transformaci\u00f3n de la imagen que la sociedad tiene del proceso de envejecimiento, realizada desde la voz, la experiencia y el protagonismo de las personas mayores mismas.<\/p>\n","protected":false},"author":4,"featured_media":1295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[44,56,57,58,69,80,852,1368,1369],"tags":[83],"sp_smart_badges":[],"class_list":["post-1623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto","category-servicio","category-campanas-comunicacion-concienciacion","category-campanas-comunicacion-destacados","category-ambito","category-participacion","category-interseccionalidad","category-personas-mayores","category-personas-mayores-destacados","tag-proyecto","with-featured-image"],"taxonomy_info":{"category":[{"value":44,"label":"Proyecto"},{"value":56,"label":"Servicio"},{"value":57,"label":"Campa\u00f1as de comunicaci\u00f3n \/ 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